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Results: 87% of Americans use social media daily

Published on 10/25/2024
By: Tellwut
2305
Technology
An overwhelming majority of Americans use social media daily, presenting a large opportunity for retailers and brands. According to a new survey from digital marketing agency Adtaxi, on average, 87% of all respondents reported using some kind of social platform every single day. Social media popularity isn’t relegated to younger Americans either. Users aged 30-44 have the highest daily usage (89%), but even among those over 60, 80% engage daily.

Source: https://chainstoreage.com/survey-87-americans-use-social-media-daily
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