IKEA knows a good thing when it sees one. The minimal pantry aesthetic has been building steadily since 2023. Creators on social media are dedicating entire videos to decanting cereal, pasta, and snacks into matching containers and removing all branded packaging from view. A pantry with zero packaging looks calmer and more controlled, and followers enjoy the before-and-after format. Now, IKEA capitalizes on that trend by launching an advertising campaign aimed at this very trend featuring IKEA containers. Not only do they use their containers, they also build on the taglines of the featured brands. Skittles' "Taste the rainbow" becomes "Organize the rainbow", and Maxwell House's "Good to the last drop" becomes "Organized to the last drop." Do you think this is a clever advertising campaign?

London-based artist, Thomas Duke, 24, runs an Instagram account called @SteppingThroughFilm, where he shares pictures he snapped in the places where movies were filmed or based. With over 300,000 followers, Duke has made a name for himself on social media thanks to his transportive style of camerawork. He holds a postcard-sized print of a scene in front of his camera at the spot where it was shot, lining up all the details, from building corners to tree trunks, to create a visual of two worlds overlapping. He's gone stateside to photograph New York City as it's shown in Elf and The Devil Wears Prada, and he ventured down to South Carolina to step into The Notebook and Forrest Gump. In Italy, Duke lived out The Lizzie McGuire Movie in Rome and The Twilight Saga: New Moon in Montepulciano. Have you ever traveled somewhere and tried to recreate a famous pose or scene from a TV show or movie (think the famous Mary Tyler Moore throwing her hat up ibn the air in the opening credits of her show based in Minneapolis, or Rocky running up triumphantly the steps of the Art Museum in Philadelphia)?