Improve your Email Communication by Using Online Surveys
Relevance, relevance, relevance! That is one of the most important factors when considering your email communication. Do you know your readers’ preferences, which sections of your newsletters they like; because knowing this can definitely help you improve your email content relevance. To learn how engaged your readers are in your email, it is important to review your communication reports for open rate, subscriber rate, click-through rate, etc. You can test different email styles to determine which have the best open rate and click-through rate to determine what grabs your subscribers’ attention. The most meaningful data you can collect, however, is that which comes directly from your email subscribers. Online surveys are an ideal way to help you gather deeper insights that will allow you to improve your emails content, open rate and respectively, increase your brand recognition, website traffic and potential sales. Sending a survey may take some planning but, it will definitely be worth your time. Step by Step Plan to Follow: 1. Think of what you would like to learn from your survey newsletter satisfaction survey. 2. Generate the survey questions and answers and test them before sending them out. You need to make sure that you will send out a well-balanced survey. You can collect great ideas from Tellwut’s template (click here to view). In a newsletter satisfaction survey you can ask more general questions that will rate your readers overall experience and you can dig deeper to learn more about what you are doing right and what you can do better. You can also personalize your survey with your logo, welcome message and exit link. 3. After you have created your private online survey, you are ready to continue working on your e-newsletter content. 4. Depending on how strong of a community your company has, you may decide to notify your subscribers that soon you will be conducting a survey that will help you better understand what they like and think about your newsletter. Communicating that with your readers will show them appreciation and that it's all about them and what they think. An example can be: Dear valued member, ABC Corp is now using Tellwut Online Survey Solutions to survey you in order to understand better what you value in our e-newsletters, what you like most, and what you would like to see more of. We are planning on sending out a survey newsletter on September 1st, 2013. Your feedback will allow you to stay current and meet your expectations and provide you with a better experience. The survey will take no more that 5 minutes of your time. Your feedback will be greatly appreciated and we look forward to hearing from you! The ABC Team 5. The next step is to send out the e-newsletter satisfaction survey in an email on the date specified in the pre-survey communication and wait to see the results. If you would like, you can set up your survey results to be private and just for your review or you can permit the respondents to see the results by setting up your survey results as “knock”. If you decide to share the survey results, you will show your newsletter subscribers that you are listening to their opinions and feedback and are following their suggestions. 6. The last but not least important step is analyzing the survey results. To learn more about how to do that click here. We hope that our step by step tutorial will help you. If you like this blog, please consider sharing with your contacts and social network. To join our business e-newsletter list and get new business ideas, special discounts, consumer insights, and much more, click here. Happy Surveying!