Results: Tellwut Top PIcks: Celebrity endorsements only influence 4% of shoppers, survey says. Have you ever bought clothing due to a celebrity endorsement/brand?

Brands may be overestimating how much influence celebrity endorsements have, after new research suggests just four per cent of fashion buyers choose their style based on such promotions. A survey by the University of Hull found that the importance celebrity style once had on mainstream fashion may be waning as consumers are paying more attention to “globally important issues” when making shopping decisions. -Yahoo News