Results: First Coke-Branded Energy Drink to Launch in the U.S. in 2020!
Published on 11/15/2019
The beverage company will start selling four varieties of its energy drink — Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy Cherry and Coca-Cola Energy Cherry Zero Sugar — in the United States in mid-January. The new product is designed to help Coke to introduce Coca-Cola (KO) drinkers, who may not consume energy drinks, to a growing category. It's also a way for the company to make sure that its core Coca-Cola brand remains fresh.
QUESTIONS
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Comments
1.
1.
Are you aware of "Coca-Cola Energy"?
Yes
13%
403 votes
No
88%
2759 votes
2.
2.
Do you consume energy drinks? Yes
17%
524 votes
No
79%
2485 votes
Undecided
5%
153 votes
3.
3.
If yes, which of the following energy drinks are your favorite? Please select all that apply. Red Bull
10%
320 votes
Monster
9%
288 votes
Rockstar
6%
176 votes
Mountain Dew Kickstart
5%
149 votes
Pepsi Max
3%
95 votes
5-hour energy
4%
113 votes
Arizona energy drink
2%
61 votes
Other (please specify)
1%
42 votes
Not Applicable
79%
2473 votes
4.
4.
According to Janki Gambhir, Coca-Cola's brand director "Many consumers that drink Coke (soft-drink) don't engage in the energy drink category today," Which of the following best describes you? I only drink coca-cola (including diet, zero etc.)
33%
1027 votes
I only drink energy drinks
4%
114 votes
I drink both (coke and energy drinks)
13%
397 votes
Not Applicable
52%
1624 votes
5.
5.
Will you be interested in trying Coca-Cola's new energy drink? Yes
19%
602 votes
No
66%
2071 votes
Undecided
16%
489 votes
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