Results: This Is Getting Personal
Published on 10/15/2018
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1.
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The founders of NOGU, an online jewelry site all have been touched by Cancer personally. Mario & Luca Lavorato, both born with CF among other struggles, endured the anxiety and uncertainty of their mother's two separate battles with - and victories over – Non-Hodgkin lymphoma. Mario & Luca also lost both their grandparents to cancer at an early age and have seen the effects of it throughout their family. For them it is much too prevalent a story. They have teamed up with the Canadian Cancer Society to create a line of beautiful "Daffodil Hope" bracelets, with 50% of the profits going back to the CCS, for research.The Daffodil is the official flower of the Canadian Cancer Society, and a symbol of life and hope. With holiday gift giving just around the corner, do you like the idea of buying gifts that "give back" such as this line?
Yes
54%
1208 votes
No
8%
188 votes
Not sure
23%
503 votes
Do not buy gifts
14%
308 votes
Other (please specify)
1%
15 votes
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2.
Often out of personal struggles, an idea is created to both give back and help the creator deal with their own struggles. Many ideas were created because a cause or struggle affected someone personally. How many of these do you know about?
Actor Michael J Fox was only 29 when he was diagnosed with early-onset Parkinson's, in 1991, and since 2000, The Michael J. Fox Foundation has funded more than $800 million to speed a cure for Parkinson's disease. The funding has been instrumental in isolating the gene responsible, and developing treatments and medications that spell a much better quality of life and outcome for those afflicted with this debilitating disease
53%
1186 votes
British teenager Stephen Sutton was only 15 when he was diagnosed with terminal cancer, but instead of dwelling on his own illness, he drew up a bucket list of what he wanted to accomplish, This led to him completing a skydive, playing drums in front of 90,000 people at Wembley and raising money to help others with cancer. He raised more than 5.6 million dollars, before he died at age 19, in 2014. His foundation is still raising money for cancer research four years after his death.
7%
148 votes
A year after they lost their son, in a football-related brain injury at age 15, Bob and Lisa created the Matthew Gfeller Foundation to help prevent and treat youth sports head injuries and make sure kids "play it safe." They also built the Matthew Gfeller Sport-Related Traumatic Brain Injury Research Center at the University of North Carolina at Chapel Hill, which is now home to some of the top doctors and researchers in the field.
9%
197 votes
Italian Vitale Bramani is credited with creating the world's first vulcanized rubber sole after six climbing companions perished in a snowstorm on the Italian Alps in 1935. Bramani concluded that the climber's hobnail boots were in part to blame and set about trying to improve grip and flexion of the sole. In 1936 he designed his first rubber sole and the following year, with help from tire manufacturer Pirelli, launched the first Vibram sole.
3%
76 votes
John Hetrick was inspired to invent an airbag after crashing his car while out on a Sunday drive with his wife and seven-year-old daughter in 1952. The U.S. industrial engineer ended up in a ditch after swerving to evade a rock in the road -- his daughter only avoided hitting the dashboard thanks to the outstretched arms of Hetrick and his wife. The experience prompted Hetrick to create and patent a "safety cushion" device which inflated when a car comes to an abrupt halt. Although the idea failed to attract the interest of the automobile industry at the time, his work paved the way for future models.
5%
100 votes
Heard about all of these
4%
83 votes
None
38%
835 votes
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3.
Giving back is also a smart marketing move for companies -- good publicity and doing something to benefit others helps establish that company positively in people's minds. Here are just a few of the many companies that give back in a positive way. How many have you ever purchased from or plan to?
The Body Shop is regarded as a pioneer of modern corporate social responsibility as one of the first companies to publish a full report on its efforts and initiatives. Founder Anita Roddick led her company to stand up for its beliefs and champion causes such as self-esteem, environmental protection, animal rights, community trade and human rights. From sponsoring posters in 1985 for Greenpeace to presenting a petition against animal testing to the European Union with 4,000,000 signatures, The Body Shop has contributed significantly to the causes it supports, and exemplifies how other companies can do the same.
18%
396 votes
Since Starbucks Coffee started in 1971, the company has focused on acting responsibly and ethically. One of Starbucks' main focuses is the sustainable production of green coffee. With this in mind, it created C.A.F.E. Practices, a set of guidelines to achieve product quality, economic accountability, social responsibility and environmental leadership. The company supports products such as Ethos Water, which brings clean water to the more than 1 billion people who do not have access.
21%
466 votes
Ben & Jerry 's founders Ben Cohen and Jerry Greenfield have infused the company with the notions of giving back in every way possible, as well as "linked prosperity" between the company, its employees and the community. They started the Ben & Jerry 's Foundation, were founding members of the Business for Social Responsibility organization and set an extraordinary rate of giving to charitable organizations in the corporate world, donating a full 7.5% of pretax profits. In their own words, they "strive to show a deep respect for human beings inside and outside our company and for the communities in which they live." Unilever bought Ben & Jerry 's in 2000 and continues to support the foundation.
22%
486 votes
The focus for Burt's Bees has always been on well being and "the greater good." As part of the Natural Products Association, the company helped develop The Natural Standard for Personal Care Products, which created guidelines for what can be deemed natural. Burt's Bees follows the highest possible standards for packaging sustainability, furthering its dedication to the cause as a member of the Sustainable Packaging Coalition.
25%
550 votes
Since 1985, Kenneth Cole has been openly involved in publicly supporting AIDS awareness and research. He uses fashion to promote awareness of, and help fight, various social issues. After years of addressing meaningful social issues, Kenneth Cole established the Awearness Fund, a not-for-profit initiative that uses partnerships, merchandise, events and its blog to celebrate, encourage and empower acts of service volunteerism and social change. A full 100% of net proceeds of the Awearness products go toward the fund.
6%
125 votes
Pedigree dog food built its brand by focusing on the need for people to adopt homeless dogs. Funding the support and care of these animals and sponsoring a national adoption drive, Pedigree's initial goal was to distribute $1.5 million in grants to 1,000 shelters and breed rescues, and they continue to meet that goal every year. Pedigree donates one bowl of food to animal shelters every time it gets a Facebook fan, and to donate 4 million bowls of dog food, enough to feed every shelter dog in America for one day.
14%
322 votes
Blake Mycoskie started Toms Shoes on the premise that for every pair of shoes sold, one pair would be donated to a child in need. This innovative idea resulted from a trip to Argentina where Mycoskie saw an overwhelming number of children without shoes. Toms Shoes recognized that consumers want to feel good about what they buy, and thus directly tied the purchase with the donation. Toms Shoes has donated more than 60 million shoes, evidence that consumers have clearly embraced the cause.
9%
196 votes
Whole Foods supports sustainable agriculture, promotes the reduction of waste and consumption of nonrenewable resources and encourages environmentally sound cleaning and store-maintenance programs. The company created the Local Producer Loan program, which provides up to $10 million in low-interest loans to small local producers to help grow their businesses. Whole Foods has also created Whole Planet Foundation, which fights poverty through microlending in rural communities around the world
13%
288 votes
All of them
4%
95 votes
None
48%
1061 votes
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