Results: Manufacturers, sellers, politicians etc. use various methods to influence us to buy what they are selling such as a product or vote. They spend $ billions on this which increases the cost of their product and we may stop buying it. Is this good business?
Published on 12/17/2022
In 2021, Procter & Gamble was the largest advertiser worldwide spending 8.1 $billion in promotional activities In 2020, $14.4 billion was spent on federal election campaigns according to Open Secrets.org. surprisingly Democrats outspent Republicans Some of the richest people in the world are influencers. Brands believe influencer marketing impacts sales and brand awareness more than any other marketing method. Most of the surveys we do on TW are financed by marketing departments, university researchers or governments and the types of questions may attempt to sway our answers.. Are we being Influenced or just manipulated?
QUESTIONS
GO to COMMENTS
Comments
1.
1.
I would like to think I am not influenced into buying something I didn't already want but my history (not recent) is littered with bad choices in fashion, clothing, hair styles, substance use, alcoholic drink types etc. I have bought stuff that was too long, too short, too tight, too colourful or just plain silly. How can I explain the suit with no collar (The Beatles), the canary yellow tight pants (The Bee Gees) the mutton chop sideburns (Mungo Jerry) weed smoking (Peter Fonda). How about you? Which of the following have you been influenced to buy or use?
I have purchased a fragrance endorsed by a celebrity or other influencer. (comment whether this was a good idea)
11%
243 votes
I bought clothing that the store clerk or friend or family member said looked good on me (but it didn't and I never wore it)
11%
254 votes
I drank or smoked or popped something I shouldn't have due to peer pressure or other influence.
14%
320 votes
Other (please specify)
1%
15 votes
Not Applicable
70%
1603 votes
- Very tight bell bottom jeans until a guy gave me a wolf whistle.
- no
- It was a good idea. Paris Hilton. It smelled great.
2.
2.
Back in the days when I watched cable TV, I was prone to make strange buying decisions or potentially hazardous ones based on ads I saw on network TV or even The Home Shopping Network. Some were legitimate products that did what was advertised for about an hour then broke. Few of them lived up to the excitement and hype. Some were only worth one of the "three easy payments" I signed up for. Do you remember The K-Tel Patty Stacker, The Pocket Fisherman, The Flowbee (haircut), Spray-on hair pioneered by Ronco in the 1980s and still around today. Have you ever bought one of these "As Seen on TV" products?
I have purchased one or more products based on a TV ad that actually worked out.(Details)
19%
434 votes
I have purchased one or more products based on a TV ad that I regretted. (Details)
13%
303 votes
I had to stop watching certain types of ads because of all the junk I ended up buying
6%
128 votes
Other (please specify)
1%
17 votes
Not Applicable
67%
1550 votes
- Aftershave that was "a copy" of a brand name that smelled like paint remover but removed skin just as well.
- 1984 Chevrolet truck with a 400 big block engine
- A Chrysler new Yorker. Huge lemon!!!
3.
3.
I guess we need to talk about politics since so much time, effort and money is spent on it. Here are some of the ways that politicians use to try to influence how we vote.. Have you ever changed how you vote based on one (or more) of the following?
Negative/attack ads
9%
212 votes
A strategically timed scandal leaked to the press.
6%
149 votes
TV political debates.
14%
311 votes
Regular campaign ads
7%
158 votes
Suggestions to vote strategically (for someone you don't actually support) to prevent someone from being elected.
7%
163 votes
Glowing reports, edited news clips and other media bias for their choice of candidate and dredged up negative coverage for the candidate the media does not favour (or has not been paid to flavor).
5%
109 votes
Other (please specify)
1%
20 votes
Not Applicable
68%
1554 votes
- Can't be done.
- Impartial
- Remain impartial
COMMENTS