Results: And the receipts keep 'rollin, rollin, rollin'
1.
1.
*AdWeek* American retailers crank out 1.4 billion pounds of paper receipts each year, so 8 stores were visited where 1 package of trident gum was purchased. Then the lengths of the receipts were measured. You can see by the photo that Kmart issued a receipt 2 feet long (for the longest) and CVS 5 inches for the shortest. So, basically (not all stores responded) what was learned is that the receipt is the store's last chance to engage with the customer; offering coupons, a chance to answer survey questions, etc. Now, please check off what is true for you:
For the most part, I read my store receipts
42%
•
593 votes
For the most part, I keep my receipts
30%
•
425 votes
For the most part, I take advantage of at least one receipt offer
16%
•
226 votes
Sometimes I do one, a combo of, or all of the above
20%
•
283 votes
I never do one, a combo, or all of the above
6%
•
84 votes
I think it's a waist of paper and would rather get a digital receipt from retailers
10%
•
141 votes
None of the above
15%
•
220 votes
2.
2.
Currently, only 10 % of retailers offer e/digital receipts, but in the next year 35% of retailers will offer this choice. What do you prefer?
Paper receipts
51%
•
726 votes
Digital/emailed receipts
16%
•
228 votes
Paper but only for gift giving/for the sake of returns; digital the remainder of the time
16%
•
229 votes
N/A
17%
•
238 votes
3.
3.
Currently only 1-2% of consumers respond to the customer satisfaction surveys. Do you participate?
Mostly yes
20%
•
289 votes
Only sometimes
39%
•
559 votes
Mostly no
26%
•
374 votes
N/A
14%
•
199 votes
4.
4.
What type of incentive would encourage you to participate more frequently?
% off next time you shop
36%
•
506 votes
Free item, like fries or something
33%
•
462 votes
Not sure
14%
•
198 votes
Nothing
5%
•
72 votes
N/A
13%
•
183 votes
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