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Results: Survey Finds That More Than 50% of Americans Contribute During Checkout

Published on 05/14/2024
By: Tellwut
2703
Money
From supermarkets to retail, Americans are used to being asked for donations while making in-person or online purchases - whether by rounding up, donating a set amount or purchasing a token.

Source: https://www.miragenews.com/survey-over-50-of-americans-donate-at-checkout-1233539/
1.
1.
53% of Americans give impulsively to charities at the checkout, and certain demographics tend to give more, according to a new survey conducted by faculty at Binghamton University, State University of New York. Do you typically donate to charities when asked to at the checkout?
53% of Americans give impulsively to charities at the checkout, and certain demographics tend to give more, according to a new survey conducted by faculty at Binghamton University, State University of New York. Do you typically donate to charities when asked to at the checkout?
Yes
27%
731 votes
No
61%
1646 votes
Not Applicable
12%
323 votes
2.
2.
Which of the ways do you donate at checkout?
Round up your total charge and the extra goes to the charity
24%
641 votes
Add an additional amount, such as $1 or $5
21%
578 votes
Purchase a small token that would be displayed within the store?
6%
163 votes
Not Applicable
59%
1603 votes
3.
3.
Do you donate because you want to, or because you feel guilty if you don't?
I want to
23%
617 votes
I would feel guilty if I was asked and didn't donate
9%
246 votes
Both
13%
363 votes
Not Applicable
55%
1474 votes

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