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Results: Miller Lite draws calls for boycott over 'woke' advert

Published on 05/19/2023
By: Tellwut
2723
News
Miller Lite is facing a brewing backlash over an advertisement that apologizes for decades of sexist imagery in beer commercials, and offers reparations of a sort. -National Post.com
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The 90-second spot features comedian and actor Ilana Glazer explaining to viewers that "women were among the very first to brew beer, ever. From Mesopotamia to the Middles Ages to Colonial America, women were the ones doing the brewing." She adds: "Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis." Glazer then goes on to explain Miller's "Bad S#!T to Good $#!T" campaign, which involves turning old advertising material into compost, feeding that to worms, using the resulting fertilizer to grow hops, and donating those crops to women brewers. Do you believe Miller Lite's "Bad S#!T to Good $#!T" campaign and its efforts to support women brewers are genuine or merely a marketing ploy?
It's genuine
10%
263 votes
It's a marketing ploy
48%
1297 votes
It's both
42%
1140 votes
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The Miller Lite ad has been pilloried by the likes of radio host Clay Travis, who tweeted: "Miller Lite saw the Bud Light disaster and decided they needed their own woke beer ad." Graham Allen, host of the Dear America podcast, added: "Did NOBODY learn from Bud Light's COSTLY mistake? Miller Lite just dropped this WOKE advertisement!!!" And conservative commentator Rogan O'Handley chimed in with: "Miller Lite apparently wants the Bud Light boycott treatment too. Well they can have it." The Miller campaign was rolled out in early March to coincide with Women's History Month. Do you consider this ad "woke"?
Yes and that's a good thing
14%
371 votes
Yes and that's a bad thing
23%
616 votes
No
20%
532 votes
Undecided
44%
1181 votes
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