Results: Target Is Now Carding People to Buy Zero-Proof Drinks
Published on 04/11/2024
Growing pains are to be expected as the nonalcoholic category graduates from specialty retail into big box stores.
Source: https://www.foodandwine.com/target-carding-for-nonalcoholic-drinks-8628384
Source: https://www.foodandwine.com/target-carding-for-nonalcoholic-drinks-8628384
QUESTIONS
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Comments
1.
1.
Do you drink zero proof drinks such as non alcoholic wines, beers etc?
Often
4%
109 votes
Sometimes
11%
286 votes
Rarely
11%
291 votes
Never
74%
1914 votes
2.
2.
But while customers can now easily find nonalcoholic wine, beer, spritzes, and cocktails in the adult beverage aisle at nearly 700 Target locations nationwide, they might be surprised to find they'll need to provide identification and proof of age at check-out. A Target spokesperson responded to an inquiry about product placement, stating that the flavor profiles of nonalcohol products align more closely with full-alcohol items and are designed for experiences similar to, and also during, traditional full-alcohol occasions. Do you think people should have to show ID to purchase non alcoholic beverages? Yes
16%
427 votes
No
61%
1590 votes
Undecided
22%
583 votes
COMMENTS