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Results: Movie Theaters Testing Dynamic Pricing

Published on 06/05/2025

By: Tellwut

2612

Movies

QUESTIONS

GO to COMMENTS Comments

Major theater chains are testing "surge pricing" for popular seats and showtimes, meaning ticket prices go up during peak times. Should movie theaters charge more for prime seats or showtimes?

Yes

13%

327 votes

65%

1682 votes

Undecided

23%

591 votes

Would surge pricing at movie theaters make you more likely to wait for off-peak times or skip going altogether?

I'd go during cheaper times

35%

902 votes

I'd still go whenever I want, even if it costs more

183 votes

I'd stop going and just stream at home

30%

774 votes

Undecided

156 votes

Not Applicable

23%

585 votes

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COMMENTS