Results: Uber Eats deletes Super Bowl ad's peanut-allergy bit after angry backlash
Published on 02/13/2024
The ad was slammed by not-for-profit advocacy group Food Allergy Research & Education.
Source: https://www.nbcnews.com/news/us-news/uber-eats-delete-super-bowl-ads-peanut-allergy-bit-angry-backlash-rcna138269
Source: https://www.nbcnews.com/news/us-news/uber-eats-delete-super-bowl-ads-peanut-allergy-bit-angry-backlash-rcna138269
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1.
1.
Uber Eats debuted its 60-second 2024 Super Bowl commercial on Feb. 6, centered on the running joke of forgetfulness. The spot shows people making comically absent-minded goofs. But one scene was decidedly unfunny for many: A man eating a spoonful of peanut butter from a jar — who has broken out in hives and whose left eye has swollen shut in an allergic reaction — glances down at the food label and remarks, "There's peanuts in peanut butter? Oh, it's the primary ingredient." The ad was slammed by not-for-profit advocacy group Food Allergy Research & Education, which said in a statement: "We're incredibly disappointed by @UberEats' use of life-threatening food allergies as humor in its Super Bowl ad. The suffering of 33M+ Americans with this condition is no joke. Life-threatening food allergy is a disease, not a diet. Enough is enough." Do you think it was insensitive for UberEats to include this joke in their ad?
Yes, allergies can be life threatening
45%
1224 votes
No, this is an overreaction
32%
865 votes
Undecided
23%
611 votes
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2.
The original Uber Eats spot does include a disclaimer of sorts: Small-type text underneath the hive-ridden peanut-butter guy says, "Please please please do not forget there are peanuts in peanut butter." The peanut butter bit was ultimately removed from their ad. Do you agree with Uber Eats removing that part of their ad? Yes
42%
1127 votes
No
23%
628 votes
Undecided
35%
945 votes
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