Results: Unsettling 1960's Commercials For A German Cola
Published on 06/08/2025
Believe it or not, the following questions have a musical origin. We'll get to that soon enough!

QUESTIONS
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1.
1.
Have you ever heard of a German soda pop by the name of Afri-Cola, introduced to Germany in the early 1930's as domestic counterpart to Coca Cola?
Yes (and I may have even drank some)
7%
142 votes
Unsure
10%
193 votes
No
83%
1665 votes
2.
2.
Afri-Cola would mean nothing to me were it not for its extremely bizzarre late 1960's television commercial campaign helmed by advertising content creator/photographer/artist/filmmaker Charles Wilp. Over dischordant moden classical music of Wilp's composition, the ads seemed to advocate free love/promiscuity, women's liberation, and, overall, an edgy sexuality that may border on creepy for some. With this question is one of the campaign's ads starring American singer Donna Summer, who worked in Germany--in that country's production of the hippie stage musical Hair, among other capacities--around that time. Were you aware Donna Summer worked in Europe before becoming a US success?
Yes
9%
176 votes
Possibly.../Unconcened
12%
245 votes
No
70%
1399 votes
Donna who?!
9%
180 votes
3.
3.
The Afri-Cola commercial here includes a wide gammut of strangeness, including modes dressed as white-clad nuns giving "come hither" looks, a soldier posing with a dove, strategically self-censored male nudty, other sexily-clad women, and more. And it uses the phrase "girl power" nearly 30 years before British singing group the Spice Girls would adopt it as their slogan. Do you think the "Wannabe" singers (and/or their handlers) may have been familiar with this Afri-Cola ad before adopting their motto?
Yes (at least their handlers)
9%
185 votes
Unsure/Uncaring
46%
926 votes
No
44%
889 votes
4.
4.
It's been over a half-century since Wilp's advertisements hit German television, and, if nothing else, they demonstrate the gulf as to what made for acceptable soft drink commercials at the time in Europe and the United States (and Canada, too, I'm supposing?). But, even if you were living in the Fatherland at the time these spots aired, and assuming you possess(ed) hip/so-called progressive/whatever sensibilities, do you think these ads would have inspired you to quaff some Afri-Cola?
Yes (though I may have regardless the brand's advertising)
9%
170 votes
Undecided
25%
496 votes
No
48%
957 votes
Not Appicable (because my sensibilities are nowhere wtihin that spectum, I don't drink cola, and/or some other reason)
19%
377 votes
5.
5.
As for the musical connection for me to Afri-Cola I noted in this survey's introduction, it has nothing to do with Donna Summer, Spice Girls nor the spots' cacaphonous scores. I discovered the drink and its commercials via a documentary about The Monks, the band made up of ex-U.S. G.I.'s and based in Germany who created a raucous form of proto-punk too crazed fo rthe American division of their record company to want to issue at the time of their mid-1960's original run (the doc' may be viewed at https://vimeo.com/902454035, but the subtitles for the segments in German look to be in either Portugese or Spainsh). Wilp wanted to include The Monks in at least one Afri-Cola advert,. but it wasn't to be. Do you think the band would've made a good fit to shill the soda?
Yes
11%
223 votes
Uncertain/Uninterested
35%
700 votes
No
29%
583 votes
Didn't watch the clip with this question or otherwise know nothing of the group to answer in an informed manner
25%
494 votes
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