Results: TV Ads
1.
1.
Do you believe that there are too many ads on TV? Yes
76%
•
1491 votes
No
10%
•
190 votes
Undecided
8%
•
152 votes
Not Applicable
6%
•
125 votes
2.
2.
Do you think that there are too many ads aimed at certain demographic groups? Yes
52%
•
1019 votes
No
18%
•
353 votes
Undecided
22%
•
440 votes
Not Applicable
7%
•
146 votes
3.
3.
In your opinion are ads worth watching or do you mute them? Mute
26%
•
508 votes
Watch
21%
•
412 votes
Lower Volume
17%
•
330 votes
Go get snacks
45%
•
887 votes
Other (please specify)
12%
•
236 votes
| Other Answers | Percentage | Votes |
| 0.93% | 22 | |
| fast forward | 0.80% | 19 |
| n/a | 0.46% | 11 |
| ignore | 0.38% | 9 |
| na | 0.34% | 8 |
| ignore them | 0.21% | 5 |
| change channel | 0.21% | 5 |
| channel surf | 0.21% | 5 |
| change channels | 0.17% | 4 |
| change the channel | 0.17% | 4 |
| go to the bathroom | 0.17% | 4 |
| SURF | 0.13% | 3 |
| switch channels | 0.13% | 3 |
| don't watch TV | 0.13% | 3 |
| Bathroom breaks | 0.08% | 2 |
| bathroom break | 0.08% | 2 |
| SWITCH CHANNEL | 0.08% | 2 |
| Ignore them. | 0.08% | 2 |
| read | 0.08% | 2 |
| Don't pay attention | 0.08% | 2 |
| don't watch | 0.08% | 2 |
| Depends on the ad | 0.08% | 2 |
| dont watch tv | 0.08% | 2 |
| fast forward or channel surf | 0.04% | 1 |
| don't watch regular tv | 0.04% | 1 |
| sold my tv over 5 yrs ago! | 0.04% | 1 |
| Change channel or ignore them and go on computer | 0.04% | 1 |
| I fast forward. I never watch live TV. | 0.04% | 1 |
| Use the bathroom | 0.04% | 1 |
| Other | 0.04% | 1 |
| Don't own a TV | 0.04% | 1 |
| NA_don't watch tv | 0.04% | 1 |
| Record show; fast forward on DVR. Or turn channel. | 0.04% | 1 |
| I don't really watch TV, and when I do it's as background noise. | 0.04% | 1 |
| usually pvr shows so i can skip them | 0.04% | 1 |
| some of them | 0.04% | 1 |
| fast forward past them | 0.04% | 1 |
| Tape shows, run past ads !!! | 0.04% | 1 |
| lose interest in the programme I am watching so go do something else. | 0.04% | 1 |
| I use the dvr and forward past commercials | 0.04% | 1 |
| Do something else | 0.04% | 1 |
| fast forward them | 0.04% | 1 |
| do other things | 0.04% | 1 |
| some are worth watching | 0.04% | 1 |
| we use dvr | 0.04% | 1 |
| Leave the room, change the channel or play a DVD. | 0.04% | 1 |
| tune out | 0.04% | 1 |
| turn channel | 0.04% | 1 |
| get things done I need to during breaks | 0.04% | 1 |
| Don't have cable | 0.04% | 1 |
| fast forward when possible | 0.04% | 1 |
| fast forward, never watch live tv | 0.04% | 1 |
| Because of the amount of ads, we do not have ANY tv | 0.04% | 1 |
| go to washroom | 0.04% | 1 |
| Depends ; unless I find the ad interesting, I usually turn the channel. | 0.04% | 1 |
| Fast forward the DVR | 0.04% | 1 |
| Get up and do something | 0.04% | 1 |
| no cable | 0.04% | 1 |
| read during commercials | 0.04% | 1 |
| Watch some, ignore others | 0.04% | 1 |
| Some I watch; some are funny/interesting | 0.04% | 1 |
| use the bathroom and make quick phone calls or check my email | 0.04% | 1 |
| FFD | 0.04% | 1 |
| don't watch shows with ads or if recorded zoom through them | 0.04% | 1 |
| Don't watch tv b/c of ads. Use netflix | 0.04% | 1 |
| depends on the add. | 0.04% | 1 |
| record most shows | 0.04% | 1 |
| fast forward (if show is recorded on DVR) | 0.04% | 1 |
| I record tv shows specifically so I can fast forward the ads | 0.04% | 1 |
| depends | 0.04% | 1 |
| Don't have TV | 0.04% | 1 |
| DVR through them | 0.04% | 1 |
| Usually watch ad free on line. | 0.04% | 1 |
| stream so I don`t have to see ads | 0.04% | 1 |
| do not have or watch tv | 0.04% | 1 |
| change channel or fast forward | 0.04% | 1 |
| Go to the Restroom | 0.04% | 1 |
| dvr and fast forward through them all | 0.04% | 1 |
| don't watch live TV | 0.04% | 1 |
| fastforward | 0.04% | 1 |
| do other things during commercial | 0.04% | 1 |
| usually fastforward since I DVR | 0.04% | 1 |
| go to bathroom | 0.04% | 1 |
| Watch dome | 0.04% | 1 |
| Read, work on tablet | 0.04% | 1 |
| Ignore or look at smart phone or computer. | 0.04% | 1 |
| I watch recorded shows and fast forward through the ads. | 0.04% | 1 |
| turn the channel, especially when same commercial in same four minutes. poverty and animal abuse is not something to be shown like shock factor. | 0.04% | 1 |
| Watch TV with no ads - ie: Netflix | 0.04% | 1 |
| FF | 0.04% | 1 |
| tend to ignore them | 0.04% | 1 |
| Most I tune out, some I watch. | 0.04% | 1 |
| dont watch tv much | 0.04% | 1 |
| skip on DVR | 0.04% | 1 |
| Go on the computer or head for the bathroom. *G* | 0.04% | 1 |
| fast forward if on dvr, go to bathroom or channel surf if live | 0.04% | 1 |
| i don't watch tv to begin with | 0.04% | 1 |
| fast forward through them | 0.04% | 1 |
| doesn't concentrate | 0.04% | 1 |
| switch to other chanel | 0.04% | 1 |
| potty | 0.04% | 1 |
| leave the room | 0.04% | 1 |
| it depends on the products or organizations | 0.04% | 1 |
| I use my dvr to fast forward | 0.04% | 1 |
| record, then fastforward | 0.04% | 1 |
| skip | 0.04% | 1 |
| depends on the ad, usually play a game on my phone or something to occupy the laps of time otherwise | 0.04% | 1 |
| DVR everything and fly through them. | 0.04% | 1 |
| Skip through them | 0.04% | 1 |
| I enjoy certain ones ~ Depends. | 0.04% | 1 |
| use my DVR | 0.04% | 1 |
| Pray | 0.04% | 1 |
| Go do something | 0.04% | 1 |
| no | 0.04% | 1 |
| FF through them | 0.04% | 1 |
| don't watch TV any more; hate those commercials | 0.04% | 1 |
| skip with pvr | 0.04% | 1 |
| no cable, I watch tv online with no commercials | 0.04% | 1 |
| skip them | 0.04% | 1 |
| fast forward through them on DVR | 0.04% | 1 |
| JUST IGNORE THEM | 0.04% | 1 |
| remote control | 0.04% | 1 |
| don't watch TV enough to see ads | 0.04% | 1 |
| Depends on which ads they are | 0.04% | 1 |
| get busy | 0.04% | 1 |
| do whatever needs doing | 0.04% | 1 |
| It varies. Sometimes I watch them. Sometimes I do something else. | 0.04% | 1 |
| I turn the TV off or don't watch | 0.04% | 1 |
| It depends. Many times I do use commercial time to go to the bathroom, get something to eat or complete a task. BUT, I hate shows that are commercial free because I know that I will miss so much of the show when I get up to do these very things. | 0.04% | 1 |
| do wht need to do til show comes back on | 0.04% | 1 |
| fast forward thru them | 0.04% | 1 |
| Change channel or ignore | 0.04% | 1 |
| Work on cell phone or computer | 0.04% | 1 |
| do housework | 0.04% | 1 |
| Channel surf.... | 0.04% | 1 |
| na--no t.v. | 0.04% | 1 |
4.
4.
Do you channel surf when 4 minutes of ads interrupt your viewing of a movie or serial? Yes
53%
•
1033 votes
No
28%
•
550 votes
Undecided
9%
•
169 votes
Not Applicable
11%
•
206 votes
5.
5.
Do you believe that when you pay for TV that you should have to put up with 42 minutes of programming and 18 minutes of ads? Yes
14%
•
269 votes
No
62%
•
1214 votes
Undecided
15%
•
291 votes
Not Applicable
9%
•
184 votes
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