"Next month, Paqui tortilla company will start selling Carolina Reaper Madness chips online and at select stores nationwide. But you only get one chip. Priced at $4.99, the one chip comes in a small, red, coffin-shaped box with the robed figure of death depicted on the front and, on the reverse, this challenge: "Do you dare to go to hell and back? That's because this particular snack is spiced with fearsome Carolina Reaper peppers, widely touted as the hottest variety on Earth, topping the Scoville Heat Chart at 2.2 million SHUs." Check off what is true for you:

The little devils even inspired a meme, with brave idiots scarfing down the flame-balls and posting their reactions online. A few weeks back, some Ohio middle-school kids ate the accursed things and were treated for extreme burning sensations in their mouths, blotchy skin, hives and vomiting. Check off what is true for you:

Paqui encourages fans to try the Carolina Reaper chips and share their reactions on social media. Those tagging @PaquiTortillas and using the hashtags #OneChipChallenge and #sweeps get free bags of the brand's more conventionally flavored crisps, and the chance to win a year's supply of chips and a GoPro Hero4 Silver. (So you can film yourself scarfing down chips from here to eternity.) Will you be buying one and recording your reaction?