Results: Why Burger King Is Asking Customers To Watch Their Burger Decompose

On Wednesday, Burger King released a time-lapse video of its flagship burger decomposing and becoming covered in mold over 34 days. This is part of the chain's campaign to highlight its move away from preservatives and artificial ingredients. Burger King said in a press release that it had removed preservatives from the Whopper in most European markets and select US markets. When you go out to fast food restaurants, do you try and eat as healthy as possible, or is it not something you are concerned about?

This move reflects a trend in the fast-food industry toward "natural" and socially conscious foods. McDonald's switch last year, from frozen to fresh beef for its Quarter Pounders led to a spike in its burger sales for the first time in five years. And at the end of January, Popeyes became the latest major chain to sign onto the Better Chicken Commitment, which mandates higher welfare standards for poultry used in chains' food. Do you think this trend will continue to grow in the fast food industry?

Artificial ingredients in fast food have long been a subject of concern. In Iceland, a McDonald's hamburger and fries have remained on display since the last McDonald's restaurant in the country closed in 2009. The burger and fries have remained preserved and mould-free for over 10 years, seemingly showing no signs of decay. Do you find this disturbing?

The question remains -- will this ad hurt or help Burger King's sales -- does the above ad featuring the moldy burger make you more or less inclined to eat at Burger King?