Results: The History of Chocolate in Switzerland * Part Twenty-One* TOBLERONE, HISTORY AND SECRETS

The History of Chocolate in Switzerland * Part Twenty-One* TOBLERONE, HISTORY AND SECRETS

Emil Baumann, Theodor's cousin and head of production in the family business, brings back a strange product from his trip to Metz. White nougat, which he discovered on the spot! You have to taste it! And he is right, sweet and crunchy, the delicacy immediately seduces Theodor. They decided to integrate this white paste in the chocolate. Have you ever enjoyed a Toblerone Bar?

To determine the origins of this particular shape that has become so emblematic. According to the main theory, the pyramidal shape recalls the Swiss landscape and in particular the Matterhorn peak, culminating at 4,478 meters. What is certain is that this shape, which has been patented, will contribute greatly to the international recognition of the brand! To celebrate Prince William's first Father's Day Toblerone created a Portrait of Prince William and his son Prince George, with the full range of their bars. Were you aware of this pior to this survey?

A self-made man, Theodor Tobler transformed his parents' small confectionery into a major employer in Bern. By 1920, some 2,000 people were working for the small pyramids. It was also at this time that the company decided to further anchor itself in its Bernese origins, replacing the eagle with the city's heraldic animal, the bear. But following the lines of the pyramid, after this peak of success and recognition, the business sinks into the trough. Finally, the crisis of the 1930s gets the better of Theodor Tobler, who puts the company into debt, before being replaced by a decision of the Board of Directors. Although his career came to an abrupt end, the orphan Toblerone continued moving from one company to another. Were you aware that the Great Depression almost eliminated Toblerone from the market?