Results: Autumn arrives earlier than ever for Starbucks and others with pumpkin menu items
Published on 09/05/2023
In most of the U.S., tree foliage is green and temperatures are warm. But for many restaurants and retailers, fall is already here. Source: https://www.cnbc.com/2023/08/31/starbucks-dunkin-ihop-pumpkin-spice.html
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1.
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Halloween candy and pumpkin spice lattes used to wait until after Labor Day to make their annual debuts, ushering in the start of fall several weeks before the season officially begins. But in the past few years, restaurants and retailers have been releasing their autumnal food and beverages even earlier. The number of limited-time pumpkin launches more than doubled to 86 in August 2022 compared with 2019, according to Technomic. November is still the most popular month to launch limited-time pumpkin items timed for Thanksgiving, but August is gaining ground.When do you think fall beverages and food should come out?
In August--people want it so why not
23%
723 votes
September 1
9%
299 votes
After Labor Day
21%
665 votes
Not until the first day of Fall (Sept 23)
24%
770 votes
Not until October
14%
437 votes
Other (please specify)
4%
118 votes
Not until November
6%
188 votes
| Other Answers | Percentage | Votes |
|---|---|---|
| 1.22% | 39 | |
| Never | 0.28% | 9 |
| Na | 0.16% | 5 |
| n/a | 0.13% | 4 |
| Don't care | 0.13% | 4 |
| all year long | 0.06% | 2 |
| ALL YEAR | 0.06% | 2 |
| I don't care | 0.06% | 2 |
| HOW ABOUT NEVER | 0.06% | 2 |
| Do not care | 0.06% | 2 |
| I don't celebrate haloween | 0.03% | 1 |
| whatever... | 0.03% | 1 |
| Not at all | 0.03% | 1 |
| It don't matter to me, for all I care they can be out every month. | 0.03% | 1 |
| I don't have an oppinion | 0.03% | 1 |
| This does not matter to me, anytime is good. | 0.03% | 1 |
| Don't care when they come out | 0.03% | 1 |
| ick | 0.03% | 1 |
| Don't care as I do not consume it. | 0.03% | 1 |
| Doesn’t matter | 0.03% | 1 |
| I don't care. | 0.03% | 1 |
| I could care less. | 0.03% | 1 |
| I couldn't care less... | 0.03% | 1 |
| year round. Why not??? | 0.03% | 1 |
| none | 0.03% | 1 |
| I really don't care | 0.03% | 1 |
| I don't like fall flavors so November is early enough | 0.03% | 1 |
| Whenever they want, it's no skin off anyone's nose | 0.03% | 1 |
| Not interested in either of these drinks | 0.03% | 1 |
| no opinion, I don't buy them anyway | 0.03% | 1 |
| If its good it should be available all year long | 0.03% | 1 |
| Never, it should be year round for people who like it. | 0.03% | 1 |
| Anytime f the yeat..some times You feel like Christmas in July | 0.03% | 1 |
| I don't care about fall beverages | 0.03% | 1 |
| All year long. Why limit such a good thing? | 0.03% | 1 |
| Not | 0.03% | 1 |
| NEVER!!!!!!!! | 0.03% | 1 |
| undecided | 0.03% | 1 |
| all year any time | 0.03% | 1 |
| Whenever people want to buy it. | 0.03% | 1 |
| Not at all. I hate the smell of pumkin spice | 0.03% | 1 |
| Does not apply to me. | 0.03% | 1 |
| Who cares? | 0.03% | 1 |
| Caring would be the first step i'd have to take. | 0.03% | 1 |
| I don't care as I dislike anything pumpkin!! | 0.03% | 1 |
| I wish egg nog was available all year, so for people that like this, why not? | 0.03% | 1 |
| Makes no difference to me | 0.03% | 1 |
| I don't care! | 0.03% | 1 |
| never ick | 0.03% | 1 |
| whenever | 0.03% | 1 |
| dont care | 0.03% | 1 |
| it's seasonal food...why destroy the habit. If it's available year round it will lose it's interest | 0.03% | 1 |
| Could not care less. | 0.03% | 1 |
| GROSSS | 0.03% | 1 |
| Yuck | 0.03% | 1 |
| Irrelevant to me | 0.03% | 1 |
| doesn't matter to me | 0.03% | 1 |
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In 2019, restaurants and convenience stores launched 268 pumpkin-themed seasonal items. By 2022, the number had more than doubled to 559 items. Do you typically buy pumpkin themed seasonal food or drink items? Yes
39%
1256 votes
No
61%
1944 votes
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