Results: McCormick predicts this flavor will dominate menus in 2024
Published on 12/09/2023
Source: https://www.cnn.com/2023/12/06/food/mccormick-flavor-of-the-year-2024/index.html
QUESTIONS
GO to COMMENTS
Comments
1.
1.
McCormick & Company, the top-selling maker of seasonings and spices, has named tamarind as its 2024 "Flavor of the Year." Choosing tamarind was a 9-month process using McCormick's team, which visits various countries from South Africa to China and even Poland, examines restaurant menus, interviews experts and uses data "to see what's going on in these places," Executive Chef Hadar Cohen Aviram said. Have you ever tried tamarind?
Yes
20%
532 votes
No
65%
1701 votes
Undecided
14%
367 votes
2.
2.
Have you noticed tamarind on more menus when you eat out? Yes
9%
241 votes
No
68%
1758 votes
Not Applicable
23%
601 votes
3.
3.
McCormick is partnering with Black Tap Craft Burgers, a restaurant with 7 US locations and known for its over-the-top foods, to feature tamarind in milkshakes, burgers and fries beginning on February 1, 2024 for a limited time.Home chefs can also experiment with tamarind with McCormick selling a Mexican-influenced seasoning online that includes the flavor, which Avriam calls a "really nice pairing" that is a savory addition to food. Do you see yourself trying more tamarind flavored products in 2024? Yes
19%
495 votes
No
44%
1147 votes
Undecided
37%
958 votes
COMMENTS