Results: Kellogg's CEO faces backlash for saying people should eat cereal for dinner to save money

"Let them eat Corn Flakes" appears to be Kellogg's CEO Gary Pilnick's advice to cash-strapped shoppers who are spending the highest portion of their income on food than at any point in the last 30 years. In an interview with CNBC last week, WK Kellogg CEO Pilnick said the company was advertising cereal for dinner to consumers looking for more affordable options. Have you ever had cereal for dinner?

His advice hasn't landed well with people frustrated by spending 26% more on groceries since 2020; on social media the campaign is being seen as insensitive. Some consumers have called the comments tone deaf from an executive who made more than $4 million last year. They note that boxes of popular cereals now cost more than $7 and cereal is not an adequate substitution for a full dinner. Do you agree that the comments are tone deaf?