Results: Wendy's to roll out surge pricing where prices on menu items fluctuate based on demand
Published on 02/28/2024
You may soon see the term "surge pricing" associated with burgers and fries in addition to Ubers and Lyfts.
Source: https://www.usatoday.com/story/money/food/2024/02/27/wendys-surge-pricing-dynamic-pricing-uber/72755552007/
Source: https://www.usatoday.com/story/money/food/2024/02/27/wendys-surge-pricing-dynamic-pricing-uber/72755552007/
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1.
1.
Wendy's is planning to roll out a dynamic pricing model similar to ride-sharing companies as soon as next year, CEO Kirk Tanner said on an earnings call earlier this month. This means Wendy's prices would fluctuate based on time, location and demand. Tanner also said on the call the company would be rolling out new plans to improve company profits, such as digital menu boards that would be able to update prices in real time and different menu offers during certain parts of the day. Do you think this is something we will see in other fast food restaurants in the future?
Yes
38%
999 votes
No
22%
575 votes
Undecided
39%
1026 votes
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2.
Would this type of pricing prevent you from going to a fast food place? Yes
54%
1391 votes
No
14%
366 votes
Undecided
22%
560 votes
I don't eat fast food
11%
283 votes
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