Results: Uber Eats launching short-form-video feed to help merchants promote new dishes

Do you use any food delivery apps (UberEats, Skip the Dishes, PostMates, DoorDash etc) at least once a month?

A new short-form video feed was designed to help "showcase dishes from top merchants," an Uber Eats spokesperson told USA TODAY. The feed will allow the merchants "to attract new consumers and tell a visual story of their meals, which currently isn't available on other delivery platforms," according to the company. "The early data shows people are much more confident trying new dishes and trying things that they otherwise wouldn't have," Awaneesh Verma, Uber Eats' senior director of product, told TechCrunch. "Even little things like being able to see texture, and the details of what a portion size looks like, or what's in a dish, has been really inspiring for our users." Do you think that watching short-form videos would encourage you to try new dishes that you wouldn't have otherwise considered?