Results: Pretty Shady
Published on 01/07/2016
The campaign reached 34% of Australia's population (8 million people) through social media. The post campaign study showed that 47% of those surveyed would increase their use of sunscreen, and 80% of those that usually tan, said they would start using sunscreen.
QUESTIONS
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Comments
1.
1.
*AdFreak* Cancer Institute NSW, JCDecaux, UM and Soap Creative teamed up to build mechanical-claw-game-style SPF50+ sunscreen dispensers to motivate beachgoers into taking skin cancer a bit more seriously. The larger "Pretty Shady" campaign is meant to raise awareness of skin cancer and its causes and risk factors. It also includes bus shelter wraps around Sydney to keep commuters out of the harsh sun. Would you purchase sunscreen, if you had none or if you had never worn it before?
I would purchase it
47%
831 votes
Not sure
34%
604 votes
No
19%
340 votes
2.
2.
This is really a great movement to prevent skin cancer. The results are in the message box above. The campaign also gave out free gear for shading, but only to Australians. I think it's a great idea. Do you wear sunscreen, even in off sun months?
Yes
27%
472 votes
No
57%
1009 votes
Not Applicable
17%
294 votes
3.
3.
My grandpa was a sun worshiper as I am. He ignored the docs and ended up with skin cancer on his face. I, as well, refuse to wear sunscreen. What is your attitude towards sunscreen or sunblock?
Don't mind wearing it
38%
670 votes
It depends on the sun's intensity or length of exposure
28%
491 votes
I used to wear but not anymore
5%
96 votes
Don't like the way it feels on my skin
10%
176 votes
My makeup has a sunscreen/block
9%
167 votes
I love to tan and will never wear it
4%
73 votes
I am willing to suffer the consequences
3%
58 votes
N/A
20%
354 votes
4.
4.
I think one of the biggest myths is that certain ethnicities do not think they need to wear sunscreen/block. If you are Asian, American Pacific Islander, African American, HIspanic, Latino, Indian, or someone of color that I have not mentioned, do you know that you need to wear sunscreen?
Yes
39%
700 votes
No
12%
208 votes
Not Applicable
49%
867 votes
COMMENTS