Results: Cracker Barrel unveils new logo

On August 20, 2025, Cracker Barrel unveiled its first logo redesign in 48 years, moving to a simplified, text-based look inspired by its 1969 origins, alongside store remodels and new menu items in a $700 million revamp. The update has sparked social media backlash, with critics—including Donald Trump Jr.—labeling it “woke” and calling for boycotts, threatening the brand’s nostalgic image.