Results: Tugging On Your Heart Strings

In a world that feels so divided by hate, the new commercial from OREO hits back with a three minute "commercial" that does anything but that. In partnership with PFLAG National, Oreo's new film titled "Proud Parent" shows what unconditional love looks like. "The #ProudParent platform is our partnership with OREO aimed at empowering and inspiring parents, families, and allies of to come out in loud, public support," writes PFLAG, the first and largest organization for lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people, their parents and families, and allies. "Because every time a parent comes out in support of their child they inspire others to do the same – making the world a more accepting, affirming, and compassionate place." Watch this short film (3 minutes approx) and what is your opinion?

OREO has long been a supporter of LGBTQ+ advocacy. You might recall in 2012 their simple social post featuring the cookie with a rainbow stack of creme. And naturally, although the reception to this commercial was overwhelmingly positive, some were shocked and disappointed in OREO's advocacy, even calling a boycott of OREO and their parent company, Mondelez International. But OREO stood by their ad, and the last sentence of the film: "A loving world starts with a loving home". Do you admire brands that take a stand on a issue even if some of their consumers may not be pleased?

The commercial released as a short film has been a common marketing tool for a while now -- the idea is to create a "moment" and not necessarily sell a product. Call them advertainment, commercial vignettes that are packaged like mini-movies and barely mention the advertiser's name are a fast-growing trend. Do you like this trend or do you prefer regular types of commercials?

One Million Moms is a frequent boycotter of pro-LGBTQ+ initiatives, ranging from Hallmark to gender-inclusive Mattel dolls. The group usually fails in its calls to action. And despite its title, it has fewer than 5,000 followers on Twitter. One Million Moms is constantly threatening to boycott brands they feel are "supporting the homosexual agenda." They are of course, behind the latest call to boycott OREO over the commercial in the first question, for what they say is OREO's plan to "normalize the LGBTQ lifestyle by using their commercials, such as the most recent Oreo ad featuring a lesbian couple, to brainwash children and adults alike by desensitizing audiences." Have you ever supported a boycott of a product or service that you feel is not adhering to your sense of what is right or wrong?