Results: Budweiser Won't Have A Super Bowl Commercial For The First Time In 37 Years
Published on 01/27/2021
Budweiser announced that it would not be airing a Super Bowl commercial for the first time in more than three decades. Several other brands have also announced they'll be sitting out the Big Game this year, including Pepsi and Coke. Budweiser confirmed the news in a tweet, saying that "instead, [they're] helping to safely bring America back together again soon."
QUESTIONS
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Comments
1.
1.
Do you plan to watch the SuperBowl this year?
Yes
33%
1012 votes
No
51%
1577 votes
Undecided
16%
511 votes
2.
2.
What is your favorite part of the SuperBowl? The game
23%
700 votes
The halftime show
15%
465 votes
The commercials
21%
662 votes
Other (please specify)
1%
28 votes
Not Applicable
40%
1245 votes
3.
3.
Experts interviewed by the AP cited concerns about everything from high advertising prices during a tough economic time and risky filming conditions during the pandemic, as well as a news cycle that changes seemingly by the second as potential reasons why many advertisers might be opting out. Which of the reasons do you think is the main reason for advertisers are opting out? High advertising prices
33%
1030 votes
Risky filming conditions during the pandemic
22%
678 votes
Changing news cycle
10%
300 votes
People are buying less during the pandemic so no need to advertise
29%
892 votes
Other (please specify)
6%
200 votes
4.
4.
The beer brand said in a news release that instead of paying to air a Super Bowl ad, it will instead be "reallocating the media investment" to raise awareness about the COVID-19 vaccine throughout the year, in partnership with the Ad Council. Do you think this is just a move for media attention or do they actually want to help the pandemic? A PR/media move
23%
707 votes
They want to help the pandemic
22%
678 votes
A bit of both
55%
1715 votes
5.
5.
Would you be more likely to buy a brand of something if they were foregoing a SuperBowl commercial and using the funds for pandemic relief? Yes
30%
916 votes
No
37%
1142 votes
Undecided
34%
1042 votes
COMMENTS