Results: New Consumer Survey: Missing Product Questions & Answers Raises Suspicions in 1 Out of 4 Online Shoppers
Published on 08/28/2021
Question & Answer (Q&A) content on website product pages eliminates uncertainty, boosts ecommerce sales and positively impacts purchase behavior, and not having Q&A can be a costly misstep for brands, according to a new survey of 7,528 consumers across the US conducted by PowerReviews.-Globalnewswire
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Comments
1.
1.
Research indicates 55% of shoppers will abandon an online purchase if they can't find quick answers to their questions. Have you ever abandoned an online purchase due to not having your questions answered quick enough?
Yes
53%
1487 votes
No
31%
866 votes
Not Applicable
16%
447 votes
2.
2.
Q&A – the capability for consumers to ask questions on product pages of websites – is a critical tool for brands and retailers in the post-pandemic era, when ecommerce volume is exploding. Do you find it suspicious if the website you are looking at buying from does not have a Q&A area? Yes
46%
1284 votes
No
19%
532 votes
Undecided
22%
608 votes
Not Applicable
13%
376 votes
3.
3.
99% of consumers read Q&A at least occasionally; nearly three-quarters (72%) read Q&A always or regularly. How often do you read the Q&A area when online shopping? Always/regularly
26%
724 votes
Occasionally
43%
1199 votes
Rarely
15%
410 votes
Never
4%
123 votes
Not Applicable
12%
344 votes
4.
4.
Do you read reviews before buying a product online? Yes
77%
2143 votes
No
12%
332 votes
Not Applicable
12%
325 votes
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