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Results: Laundry Detergent

Published on 10/09/2021
By: shadowed
42
2372
Products
Gauging interest in laundry detergent brands.
QUESTIONS
GO to COMMENTS Comments
1.
1.
What brand of laundry detergent does your household use?
Tide
42%
967 votes
Arm & Hammer
14%
324 votes
Gain
15%
356 votes
Seventh Generation
2%
55 votes
OxiClean
4%
83 votes
Other (please specify)
18%
409 votes
Not Applicable
5%
106 votes
2.
2.
Who in your household is primarily responsible for purchasing laundry detergent?
Adult male
23%
519 votes
Adult female
69%
1595 votes
Children
2%
51 votes
Other (please specify)
1%
33 votes
Not Applicable
4%
102 votes
3.
3.
What is the most important factor that plays into the decision making process when buying detergent?
Price
43%
996 votes
Brand recognition
15%
349 votes
Smell
29%
662 votes
Effectiveness
58%
1343 votes
Brand trust
25%
567 votes
Other (please specify)
4%
92 votes
Not Applicable
5%
111 votes
4.
4.
How loyal are you to the household's preferred laundry detergent brand? (1=Not loyal, 5=Very loyal)
1
8%
195 votes
2
7%
165 votes
3
21%
486 votes
4
28%
645 votes
5
29%
663 votes
Not Applicable
6%
146 votes
COMMENTS
Member polls