Results: What's The Deal With The Stanley Cup?

Everyone's talking about the Stanley cup. And not hockey's famous Stanley Cup. The cups that are getting all the attention, with hundreds of thousands of searches online and a rapidly expanding profit margin, are the cups manufactured by the century-old Stanley company. The cups has recently seen a massive resurgence in popularity and found footholds amongst new demographics. What is it about reusable drinkware that has everyone going wild? First off, have you joined the Stanley cup craze?

The Stanley brand has been around for over 100 years but historically focused on working-class, outdoorsy types as customers. Traditionally they were marketed towards men with an iconic green color, but in 2020, Crocs (the footwear) executive Terence Reilly left the shoe company and became the president of Stanley, where he soon leaned into social media and influencer marketing to boost sales of the new line, which became the best-selling bottle the same year. Now, #Stanleycup has over 6 billion views on TikTok, the platform on which the cups have become most popular. Have you witnessed the popularity of these cups online?

Thousands of videos on TikTok feature excited teens and young people showing off their massive collections, crying when unboxing a gifted tumbler or throngs of people rushing stores for limited edition colors. Recently Target has seen massive fights break out over their limited edition Valentine's Stanley cups. And Starbucks sold out of their limited edition Peach Pink (released last May), Red (released in December) and Winter Pink (released early January) Stanleys in record time. Third party resellers like eBay or Mercari have seen cups advertised for ridiculous prices, as people try their best to add to their collections. Do you think the whole thing is out of hand?

I have several reusable cups I use for walks, or when I am on vacation, but have no desire to get a Stanley cup. When you hear Stanley cup, what comes to your mind first...