Results: Car purchase factors
Published on 07/26/2012
QUESTIONS
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Comments
1.
1.
What sources influence your decision when buying a car? (Check all that apply.)
Automotive magazine reviews
19%
116 votes
Car dealership sales person
22%
131 votes
Consumer reports
34%
202 votes
Dealer and or manufacturer website
22%
130 votes
Dealer and or manufacturer brochures
10%
61 votes
Dealer and or manufacturer sponsored event
7%
44 votes
Recommendation from a family member and or friend
32%
191 votes
Newspaper ads
8%
50 votes
Third-party website
10%
61 votes
TV ads
12%
70 votes
N/A
24%
142 votes
2.
2.
Your last car purchase was…? Same make as my prior car, different model
14%
85 votes
Same make and model as my prior car
12%
69 votes
Different make to my prior car
44%
262 votes
N/A
29%
170 votes
Other (please specify)
2%
9 votes
COMMENTS