Results for - Necking
1,512 voters participated in this survey
1. *AdWeek, A.Natividad* Based on the insight that people enjoy scratching the necks of beer bottles (who knew?), BBDO created a bottle for Beck's Germany that lets drinkers scratch whole designs into the packaging. The aluminum-based limited-edition wrapper comes off under your fingernails like a lottery scratch ticket, giving you creative leeway to scratch-doodle while chatting with friends—or to demonstrate to non-creatives what a compulsive artist you are. Have you had Beck's beer?
Yes
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0 votes
Not sure
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No
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N/A
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2. If you drink beverages that have paper or foil around the neck, have you ever peel or scratched it off, while drinking it?
Yes
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Maybe
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No
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N/A
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3. If you answered yes, why did you do it?
I don't know
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Habit
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Nervous or anxious
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Labels bug me
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N/A -- I don't drink or do this
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Other (please specify)
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4. Are you hoping that other companies follow suit with a foil label ready to be your art canvas?
Yes
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No
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Undecided
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Not Applicable
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