Results: Necking
1.
1.
*AdWeek, A.Natividad* Based on the insight that people enjoy scratching the necks of beer bottles (who knew?), BBDO created a bottle for Beck's Germany that lets drinkers scratch whole designs into the packaging. The aluminum-based limited-edition wrapper comes off under your fingernails like a lottery scratch ticket, giving you creative leeway to scratch-doodle while chatting with friends—or to demonstrate to non-creatives what a compulsive artist you are. Have you had Beck's beer?
Yes
19%
•
286 votes
Not sure
8%
•
120 votes
No
58%
•
884 votes
N/A
15%
•
222 votes
2.
2.
If you drink beverages that have paper or foil around the neck, have you ever peel or scratched it off, while drinking it?
Yes
30%
•
452 votes
Maybe
12%
•
178 votes
No
27%
•
402 votes
N/A
32%
•
480 votes
3.
3.
If you answered yes, why did you do it?
I don't know
17%
•
264 votes
Habit
10%
•
151 votes
Nervous or anxious
8%
•
127 votes
Labels bug me
5%
•
70 votes
N/A -- I don't drink or do this
58%
•
877 votes
Other (please specify)
2%
•
23 votes
| Other Answers | Percentage | Votes |
| 0.20% | 3 | |
| boredom | 0.13% | 2 |
| bored | 0.13% | 2 |
| it came off from geetting too warm | 0.07% | 1 |
| na | 0.07% | 1 |
| to save label | 0.07% | 1 |
| sometimes it's to identify my bottle from other people's | 0.07% | 1 |
| al of the above | 0.07% | 1 |
| in the way | 0.07% | 1 |
| mark my bottle. | 0.07% | 1 |
| myth that if you got the whole label off in 1 piece you were going to get "lucky". | 0.07% | 1 |
| just because | 0.07% | 1 |
| entertaining to me | 0.07% | 1 |
| it's fun | 0.07% | 1 |
| don't like getting cut or scratched when drinking from the bottle | 0.07% | 1 |
| it's a compulsive activity | 0.07% | 1 |
| curiosity | 0.07% | 1 |
| something to do...when i was much younger, the fad was to pull off the whole label without tearing it-it meant that you were a virgin. how silly! | 0.07% | 1 |
| for fun | 0.07% | 1 |
4.
4.
Are you hoping that other companies follow suit with a foil label ready to be your art canvas?
Yes
13%
•
196 votes
No
26%
•
400 votes
Undecided
20%
•
301 votes
Not Applicable
41%
•
615 votes
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