Results for - Necking
1,512 voters participated in this survey
1. *AdWeek, A.Natividad* Based on the insight that people enjoy scratching the necks of beer bottles (who knew?), BBDO created a bottle for Beck's Germany that lets drinkers scratch whole designs into the packaging. The aluminum-based limited-edition wrapper comes off under your fingernails like a lottery scratch ticket, giving you creative leeway to scratch-doodle while chatting with friends—or to demonstrate to non-creatives what a compulsive artist you are. Have you had Beck's beer?
Yes
0%
0 votes
Not sure
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0 votes
No
0%
0 votes
N/A
0%
0 votes
2. If you drink beverages that have paper or foil around the neck, have you ever peel or scratched it off, while drinking it?
Yes
0%
0 votes
Maybe
0%
0 votes
No
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0 votes
N/A
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0 votes
3. If you answered yes, why did you do it?
I don't know
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0 votes
Habit
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0 votes
Nervous or anxious
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0 votes
Labels bug me
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0 votes
N/A -- I don't drink or do this
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0 votes
Other (please specify)
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0 votes
4. Are you hoping that other companies follow suit with a foil label ready to be your art canvas?
Yes
0%
0 votes
No
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0 votes
Undecided
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0 votes
Not Applicable
0%
0 votes
By: PinkAnts
