Results: Necking
Published on 09/27/2015
QUESTIONS
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Comments
1.
1.
*AdWeek, A.Natividad* Based on the insight that people enjoy scratching the necks of beer bottles (who knew?), BBDO created a bottle for Beck's Germany that lets drinkers scratch whole designs into the packaging. The aluminum-based limited-edition wrapper comes off under your fingernails like a lottery scratch ticket, giving you creative leeway to scratch-doodle while chatting with friends—or to demonstrate to non-creatives what a compulsive artist you are. Have you had Beck's beer?
Yes
19%
286 votes
Not sure
8%
120 votes
No
58%
884 votes
N/A
15%
222 votes
2.
2.
If you drink beverages that have paper or foil around the neck, have you ever peel or scratched it off, while drinking it?
Yes
30%
452 votes
Maybe
12%
178 votes
No
27%
402 votes
N/A
32%
480 votes
3.
3.
If you answered yes, why did you do it?
I don't know
17%
264 votes
Habit
10%
151 votes
Nervous or anxious
8%
127 votes
Labels bug me
5%
70 votes
N/A -- I don't drink or do this
58%
877 votes
Other (please specify)
2%
23 votes
Other Answers | Percentage | Votes |
---|---|---|
0.20% | 3 | |
boredom | 0.13% | 2 |
bored | 0.13% | 2 |
it came off from geetting too warm | 0.07% | 1 |
na | 0.07% | 1 |
to save label | 0.07% | 1 |
sometimes it's to identify my bottle from other people's | 0.07% | 1 |
al of the above | 0.07% | 1 |
in the way | 0.07% | 1 |
mark my bottle. | 0.07% | 1 |
myth that if you got the whole label off in 1 piece you were going to get "lucky". | 0.07% | 1 |
just because | 0.07% | 1 |
entertaining to me | 0.07% | 1 |
it's fun | 0.07% | 1 |
don't like getting cut or scratched when drinking from the bottle | 0.07% | 1 |
it's a compulsive activity | 0.07% | 1 |
curiosity | 0.07% | 1 |
something to do...when i was much younger, the fad was to pull off the whole label without tearing it-it meant that you were a virgin. how silly! | 0.07% | 1 |
for fun | 0.07% | 1 |
4.
4.
Are you hoping that other companies follow suit with a foil label ready to be your art canvas?
Yes
13%
196 votes
No
26%
400 votes
Undecided
20%
301 votes
Not Applicable
41%
615 votes
COMMENTS