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Results: Necking

Published on 09/27/2015
By: ptajuggalette
1512
Products
1.
1.
*AdWeek, A.Natividad* Based on the insight that people enjoy scratching the necks of beer bottles (who knew?), BBDO created a bottle for Beck's Germany that lets drinkers scratch whole designs into the packaging. The aluminum-based limited-edition wrapper comes off under your fingernails like a lottery scratch ticket, giving you creative leeway to scratch-doodle while chatting with friends—or to demonstrate to non-creatives what a compulsive artist you are. Have you had Beck's beer?
Yes
19%
286 votes
Not sure
8%
120 votes
No
58%
884 votes
N/A
15%
222 votes
2.
2.
If you drink beverages that have paper or foil around the neck, have you ever peel or scratched it off, while drinking it?
If you drink beverages that have paper or foil around the neck, have you ever peel or scratched it off, while drinking it?
Yes
30%
452 votes
Maybe
12%
178 votes
No
27%
402 votes
N/A
32%
480 votes
3.
3.
If you answered yes, why did you do it?
If you answered yes, why did you do it?
I don't know
17%
264 votes
Habit
10%
151 votes
Nervous or anxious
8%
127 votes
Labels bug me
5%
70 votes
N/A -- I don't drink or do this
58%
877 votes
Other (please specify)
2%
23 votes
Other Answers Percentage Votes
0.20% 3
boredom 0.13% 2
bored 0.13% 2
it came off from geetting too warm 0.07% 1
na 0.07% 1
to save label 0.07% 1
sometimes it's to identify my bottle from other people's 0.07% 1
al of the above 0.07% 1
in the way 0.07% 1
mark my bottle. 0.07% 1
myth that if you got the whole label off in 1 piece you were going to get "lucky". 0.07% 1
just because 0.07% 1
entertaining to me 0.07% 1
it's fun 0.07% 1
don't like getting cut or scratched when drinking from the bottle 0.07% 1
it's a compulsive activity 0.07% 1
curiosity 0.07% 1
something to do...when i was much younger, the fad was to pull off the whole label without tearing it-it meant that you were a virgin. how silly! 0.07% 1
for fun 0.07% 1
4.
4.
Are you hoping that other companies follow suit with a foil label ready to be your art canvas?
Are you hoping that other companies follow suit with a foil label ready to be your art canvas?
Yes
13%
196 votes
No
26%
400 votes
Undecided
20%
301 votes
Not Applicable
41%
615 votes
COMMENTS