Results for - Necking
1,512 voters participated in this survey
1. *AdWeek, A.Natividad* Based on the insight that people enjoy scratching the necks of beer bottles (who knew?), BBDO created a bottle for Beck's Germany that lets drinkers scratch whole designs into the packaging. The aluminum-based limited-edition wrapper comes off under your fingernails like a lottery scratch ticket, giving you creative leeway to scratch-doodle while chatting with friends—or to demonstrate to non-creatives what a compulsive artist you are. Have you had Beck's beer?
Yes
19%
286 votes
Not sure
8%
120 votes
No
58%
884 votes
N/A
15%
222 votes
2. If you drink beverages that have paper or foil around the neck, have you ever peel or scratched it off, while drinking it?
Yes
30%
452 votes
Maybe
12%
178 votes
No
27%
402 votes
N/A
32%
480 votes
3. If you answered yes, why did you do it?
I don't know
17%
264 votes
Habit
10%
151 votes
Nervous or anxious
8%
127 votes
Labels bug me
5%
70 votes
N/A -- I don't drink or do this
58%
877 votes
Other (please specify)
2%
23 votes
4. Are you hoping that other companies follow suit with a foil label ready to be your art canvas?
Yes
13%
196 votes
No
26%
400 votes
Undecided
20%
301 votes
Not Applicable
41%
615 votes
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By: PinkAnts
