Results for - Necking

1,512 voters participated in this survey

1. *AdWeek, A.Natividad* Based on the insight that people enjoy scratching the necks of beer bottles (who knew?), BBDO created a bottle for Beck's Germany that lets drinkers scratch whole designs into the packaging. The aluminum-based limited-edition wrapper comes off under your fingernails like a lottery scratch ticket, giving you creative leeway to scratch-doodle while chatting with friends—or to demonstrate to non-creatives what a compulsive artist you are. Have you had Beck's beer?

Yes
19%
286 votes
Not sure
8%
120 votes
No
58%
884 votes
N/A
15%
222 votes
If you drink beverages that have paper or foil around the neck, have you ever peel or scratched it off, while drinking it?

2. If you drink beverages that have paper or foil around the neck, have you ever peel or scratched it off, while drinking it?

Yes
30%
452 votes
Maybe
12%
178 votes
No
27%
402 votes
N/A
32%
480 votes
If you answered yes, why did you do it?

3. If you answered yes, why did you do it?

I don't know
17%
264 votes
Habit
10%
151 votes
Nervous or anxious
8%
127 votes
Labels bug me
5%
70 votes
N/A -- I don't drink or do this
58%
877 votes
Other (please specify)
2%
23 votes
Are you hoping that other companies follow suit with a foil label ready to be your art canvas?

4. Are you hoping that other companies follow suit with a foil label ready to be your art canvas?

Yes
13%
196 votes
No
26%
400 votes
Undecided
20%
301 votes
Not Applicable
41%
615 votes
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09/28/2015 Products 1512 17 By: ptajuggalette

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