Results: The allure of ads
Published on 03/21/2016
I tend to channel surf or otherwise pay little attention to TV ads, with a few exceptions, and virtually ignore print and online ones. Just curious what draws others to watch or look closely at them
QUESTIONS
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Comments
1.
1.
What compels you to pay attention to a TV ad? The beauty or novelty of the visual scenes
25%
462 votes
A type of music in the ad
31%
568 votes
Humor
51%
938 votes
Animals, children, or some other type of
31%
575 votes
Other (please specify)
2%
36 votes
Not Applicable
23%
424 votes
Other Answers | Percentage | Votes |
---|---|---|
0.35% | 9 | |
nothing | 0.16% | 4 |
Something that annoys me | 0.04% | 1 |
A combination of all above | 0.04% | 1 |
Sex | 0.04% | 1 |
Infants and toddlers | 0.04% | 1 |
good looking woman | 0.04% | 1 |
I am just like you, too many stupid or insulting ads | 0.04% | 1 |
how informative it is | 0.04% | 1 |
what is being advertised | 0.04% | 1 |
if it is for a movie I might want to see | 0.04% | 1 |
Hot women. | 0.04% | 1 |
bunnies! | 0.04% | 1 |
everything | 0.04% | 1 |
Brand | 0.04% | 1 |
its loud | 0.04% | 1 |
New products | 0.04% | 1 |
nothing i use ad block | 0.04% | 1 |
No loud music | 0.04% | 1 |
don't watch them. | 0.04% | 1 |
gorgeous women | 0.04% | 1 |
It depends | 0.04% | 1 |
A product I am interested in | 0.04% | 1 |
Addresses a current need I have | 0.04% | 1 |
can be any combination | 0.04% | 1 |
2.
2.
What compels you to really look at a print or online ad? The colors or other visual content in the ad
29%
535 votes
An eye-catching headline
38%
702 votes
A certain type of product
34%
624 votes
Other (please specify)
2%
31 votes
Not Applicable
28%
514 votes
Other Answers | Percentage | Votes |
---|---|---|
0.58% | 11 | |
nothing | 0.11% | 2 |
animals | 0.11% | 2 |
Something of interest | 0.05% | 1 |
Sex | 0.05% | 1 |
good looking woman | 0.05% | 1 |
HUMOR | 0.05% | 1 |
so soured on ad lies I do not look ant ads period | 0.05% | 1 |
what is being advertised | 0.05% | 1 |
don't pay any attention to any online ads | 0.05% | 1 |
same as above | 0.05% | 1 |
everything | 0.05% | 1 |
something I am interested in | 0.05% | 1 |
I generally ignore them | 0.05% | 1 |
not much of anything--I hate tv ads | 0.05% | 1 |
don't read them | 0.05% | 1 |
Certain offers and if I'm in the market for the item | 0.05% | 1 |
Addresses a current need I have | 0.05% | 1 |
something 'different' | 0.05% | 1 |
3.
3.
What compels you to ignore an ad? The ad goes on too long
47%
875 votes
It's been seen too many times and has thus overstayed it's welcome
53%
975 votes
Unoriginality of content
39%
711 votes
Other (please specify)
4%
65 votes
Not Applicable
19%
344 votes
Other Answers | Percentage | Votes |
---|---|---|
0.46% | 12 | |
everything | 0.08% | 2 |
it's an ad | 0.08% | 2 |
when it is rude, and so far off what would happen in a situation | 0.04% | 1 |
Stupidity | 0.04% | 1 |
when it's obnoxious | 0.04% | 1 |
Don't watch adds period. | 0.04% | 1 |
it being an ad | 0.04% | 1 |
they come up at the wrong time during a show | 0.04% | 1 |
if they are stupid | 0.04% | 1 |
small print | 0.04% | 1 |
what is being advertised | 0.04% | 1 |
A certain type of product | 0.04% | 1 |
don;t look at ads they are crap | 0.04% | 1 |
All of the above! | 0.04% | 1 |
they waste time | 0.04% | 1 |
insultingly stupid or childish cartoon | 0.04% | 1 |
not cute or funny | 0.04% | 1 |
Ignored if the topic is of no interest. | 0.04% | 1 |
If i'm not interested or in the market for whatever they're selling. | 0.04% | 1 |
obvious lies | 0.04% | 1 |
If it is not appropiate | 0.04% | 1 |
No sex | 0.04% | 1 |
ads that make people appear stupid. | 0.04% | 1 |
Ad doesnt make sense | 0.04% | 1 |
Stupid | 0.04% | 1 |
it's for something I have no interest in | 0.04% | 1 |
The fact that it is an ad. I avoid them at all costs. | 0.04% | 1 |
An ad with cutesy stuff and very little info on their product | 0.04% | 1 |
Suckness oe safness | 0.04% | 1 |
too loud! | 0.04% | 1 |
like this | 0.04% | 1 |
They all manipulate viewers. I ignore them all. | 0.04% | 1 |
habit | 0.04% | 1 |
i'm busy doing something else | 0.04% | 1 |
Has no relevance to my current needs | 0.04% | 1 |
who it is for | 0.04% | 1 |
All of the above - those reasons are applicable to Tellwut surveys, as well. | 0.04% | 1 |
Don't like ads. | 0.04% | 1 |
Under clothe's Ad of women | 0.04% | 1 |
been there done that | 0.04% | 1 |
Stuidity | 0.04% | 1 |
I am not interested in the product | 0.04% | 1 |
not interested | 0.04% | 1 |
the fact that it's an ad.. | 0.04% | 1 |
product advertised | 0.04% | 1 |
Dullness and lack of continuity | 0.04% | 1 |
to loud | 0.04% | 1 |
If it is for a product I am not interested in | 0.04% | 1 |
hate ad interuption | 0.04% | 1 |
sex | 0.04% | 1 |
Hate all ads | 0.04% | 1 |
COMMENTS