Results for - The allure of ads

1,846 voters participated in this survey

I tend to channel surf or otherwise pay little attention to TV ads, with a few exceptions, and virtually ignore print and online ones. Just curious what draws others to watch or look closely at them

1. What compels you to pay attention to a TV ad?

The beauty or novelty of the visual scenes
25%
462 votes
A type of music in the ad
31%
568 votes
Humor
51%
938 votes
Animals, children, or some other type of
31%
575 votes
Other (please specify)
2%
36 votes
Not Applicable
23%
424 votes

2. What compels you to really look at a print or online ad?

The colors or other visual content in the ad
29%
535 votes
An eye-catching headline
38%
702 votes
A certain type of product
34%
624 votes
Other (please specify)
2%
31 votes
Not Applicable
28%
514 votes

3. What compels you to ignore an ad?

The ad goes on too long
47%
875 votes
It's been seen too many times and has thus overstayed it's welcome
53%
975 votes
Unoriginality of content
39%
711 votes
Other (please specify)
4%
65 votes
Not Applicable
19%
344 votes
03/22/2016 Products 1846 22 Anonymous

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