Results: Survey Finds 49% of Viewers Use Multiple Screens to Follow the Big Game
Published on 02/02/2022
Ahead of the biggest football event of the year, Advocado today released a new survey detailing American media consumption and brand engagement behavior following TV ad exposure. -PRNewswire.com
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1.
1.
Nearly half of individuals (49%) use two or more screens while watching football. Individuals use two (30%) or even three or more (19%) screens while watching football to simultaneously use social media (45%), view another game (39%), or check statistics and box scores (34%).If you watch sports, do you use more than one screen?
Yes
9%
274 votes
No
52%
1550 votes
Not Applicable
39%
1176 votes
2.
2.
69% use a second screen—typically a mobile device or laptop—after seeing an ad to find more information on a product or service that piques their interest. Do you look up information on a product or service on your mobile device while watching tv ? Yes
25%
742 votes
No
45%
1340 votes
Not Applicable
31%
918 votes
3.
3.
Fans of this year's big game will predominantly watch on streaming platforms (47%), cable (41%) or over-the-air TV (36%). How will you be watching the Super Bowl? Streaming Platform
10%
308 votes
Cable
25%
740 votes
Over the Air TV
13%
377 votes
Other (please specify)
1%
38 votes
Not Applicable
51%
1537 votes
4.
4.
While most people care about the game itself, the survey found 42% tune in specifically to enjoy the advertisements. In fact, 50% of viewers have purchased a product or service based on on of these commercials. Do you enjoy the Super Bowl ads? Yes
37%
1123 votes
No
14%
405 votes
Undecided
12%
371 votes
Not Applicable
37%
1101 votes
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