Results: Controversy Erupts as Apple's Latest iPad Ad Sparks Outcry Over Destruction of Books and Instruments

To promote its new, ultra-thin iPads, Apple released an ad in which an industrial press crushes an array of creative objects to birth a new iPad. Do you own any Apple products?

The iPad Pro ad features some of art's greatest tools — books, paint cans, statues, musical instruments including a piano, an old-model TV, an arcade game machine — getting pulverized into oblivion to the cheery tune of Sonny & Cher's "All I Ever Need Is You." Many people on social media were quick to criticize the commercial, calling it "destructive" and saying it is "crushing symbols of human creativity and cultural achievements to appeal to pro creators." "This ad is (unintentional) perfect metaphor for today's creative dark age: compress organic instruments, joyful/imperfect machines, tangible art, our entire physical reality into a soulless, postmodern, read-only device a multi-trillion $ corporation controls what you do with," Adam Singer, the vice president of marketing at advertising technology company AdQuick, posted on X. Do you think the critics have a point?