2. Kleenex was originally developed as a disposable facial tissue in 1924 to remove cold cream and makeup, marketed to women as a hygienic alternative to cloth. However, consumers began using it as a disposable handkerchief for colds, and by 1930, the company changed its advertising to promote this new, popular use, which doubled its sales. Oddly enough, the base material, Cellucotton, was created during World War I for gas mask filters and surgical dressings. After the war, Kimberly-Clark found a new purpose for the material by making it into a softer, thinner tissue. Did you know that Kleenex material was first used for gas mask filters and surgical dressings?
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