How to Gain Feedback from Your Stakeholders?- It’s Easier than You Think!!

Business Blogging 05/06/2013
Have you ever wondered what you can do better for your business? Requesting feedback is one of the best ways to reach out to employees and consumers, gain insights from them, hear their comments, suggestions, wants and needs and improve your business operations, improve your products or service level. The recent trouble JC Penney experienced, the company admitted in a YouTube video stating: “Some changes you liked, and some you didn't. But what matters with mistakes is what we learn. We learned a very simple thing: to listen to you.” JC Penney learned a little late, but not too late; it is never too late to start doing the right things . In order to deliver value to your stakeholders, you need to focus not on what you think is best them but on what THEY think is best for them. Although there are many channels for communication and creating strong relationship with your customers, not every one of them would allow you to receive an honest and straight forward answer to related to your business questions. How many times do clients tell you directly that they are not happy with your product or service? – Probably not that many. Now, how many times your clients have told you that everything is fine and they never come back - Probably many. Looking at companies’ internal communications between management and employees; many times employees prefer not to share their thoughts or experience with their direct supervisors because they are afraid to complain or discuss issues they have so that they won’t get in trouble. We have the solution— surveys! Anonymity of surveys empowers customers and employees to speak and suggest their ideas without the pressure of being observed by management. The insights and feedback that surveys extract help business owners and managers analyze and better understand what you need to change, improve or retain in your business model, operations, attitudes, and products/ services. It can be an essential part of a learning process and if analyzed properly and in an open-minded manner can help you take your business to the next level. Survey feedback can be an additional communication channel you can use for guidance towards improvement, development and growth. Lets start better understanding out customers and employees by conducting some insightful surveys! To join our business e-newsletter list and get new ideas, special discounts, consumer insights, and much more, click here. Happy Surveying!

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