Now, That Was Unexpected

1. Sometimes the best ads are the ones you don't see coming. This clever public service commercial done for the city of Gdynia, in Poland, a few years ago, made its point in a novel way. Watch the ad, and see if you felt it got its point across?

2. Nike has run an effective ad campaign since 2024, but not by promoting their footwear or exalting the joys of sports. Instead this campaign (one of the ads is shown here) talks about how sports is often uncomfortable and painful, but that it is worth it in the end. Nike's "Winning Isn't Comfortable" campaign is a series of ads that highlights the physical and mental discomfort associated with pushing your limits in sports, particularly running. The campaign features commercials and outdoor ads showing the less glamorous aspects of athletic pursuit, to convey that real victory often requires enduring struggle and discomfort. Do you think this ad is successful at getting its message across?